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About MGTO

Mie Golf Tourism Organization (MGTO), formed in July 2015, is a non-profit organization representing the golf tourism cluster in Mie. MGTO´s members are inbound tour operators (DMC) and suppliers (golf courses, accommodation, transportation, destinations, attractions, restaurants, etc.) from across the prefecture. MGTO´s primary objective is to promote Mie as a unique "Golf Plus Destination" for international golf travelers.

MGTO's Mission

MGTO’s mission is to grow inbound golf travel to Japan – particularly Mie - by showcasing the destination´s excellent golf courses and its highly unique “Golf Plus” (Culture, Gastronomy, Shopping…etc.) offerings to international golfers. The MGTO Team is passionate about developing a wide range of experiences customized to global markets and strives to provide proper support and excellent services to the international golf travel trade.

Marketing, advertising and public relations are administered by an employed staff located in Tsu, Mie. The main objective of the MGTO Team is to be the trusted source for golf travel and “Golf Plus” information in Mie Prefecture. Professional golf travel partners - DMCs – provide Golf and “Golf Plus” booking services.

Are you the owner or manager of a golf course, lodging property, attraction, transportation company, restaurant or any other business that is of potential interest to international travelers?

Become a member of MGTO. Together, we can form a bigger and more compelling picture of Mie internationally and generate a stronger impact for our destination.

Join MGTO today, become part of a highly active and powerful association. Don´t miss out on a valuable resource to grow your business!



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Our Past Projects

Mie Golf Tourism Organization (MGTO) has been highly active since its foundation in July 2015.

International Golf Travel Trade

MGTO - spearheaded by Ms Shizuho Suzuki - has proactively promoted the golf destination Japan and Mie in particular at five International Golf Tourism Markets, four Asian Golf Tourism Conventions and several North American Golf Tourism Conventions in Europe, Asia, Africa and North America.

In September 2018, MGTO – in conjunction with IAGTO – hosted Japan´s very first Golf Tourism Convention (JGTC) in Shima, Mie. MGTO and its partners worked hard to provide the perfect networking platform and to showcase what Mie and Japan have to offer. 50+ international golf tour operators from 25 countries who attended this important event were highly impressed by the quality of golf courses, the culinary experiences, authentic attractions and the Japanese Culture.

Just 14 months later, the Japan Golf Travel Mart - hosted by Japan Golf Tourism Organization (JGTO) of which MGTO is a member of - was held in Shiga. Suppliers from across Japan and 20 select golf tour operators from major source markets attended the successful event.

In addition to these conventions, several educational programs have been implemented.

MGTO has been very active in the organization of fam trips over the past 4 years, a fundamental strategic step in the development of a golf destination. More than 150+ international golf tour operators and media representatives have visited and inspected Mie to learn first-hand about Mie´s Golf and “Golf Plus” offerings. As a consecutive step, compelling products & experiences have been developed and tools and structures have been put in place to make it as easy as possible for the international golf tour operators to promote and sell the golf destination Mie and Japan.

Successful Partnership with EGA Thailand

Mie Prefecture and the East-coast Golf Course Management Association (EGA Thailand) agreed to the Memorandum of Understanding on the Promotion of Regional Cooperation for Golf Tourism on February 2nd, 2016. The cross promotion and bilateral business between MGTO and EGA have been excellent over the past 4 years. This partnership has been highly invaluable for MGTO and goes way beyond economic success. MGTO has learned a lot about golf tourism and about creating superb golf communities from EGA Thailand, the leader of golf tourism in Asia. Equally important – this partnership has created wonderful friendships between Japanese and Thai golfers.

“We are very grateful for this amazing encounter between EGA and Mie and are looking forward to more mutual possibilities and opportunities our friendship will bring”. Shizuho Suzuki

Below is a summary of key projects from this partnership with EGA along some other initiatives of Mie Golf Tourism Organization, Japan.

2019

  • The 3rd Home Coming Thailand (Mar 1 – 7)
  • Friendly Golf Tour from Pattaya to Mie (12-16 May)
  • Attended Asia Golf Tourism Convention (Cambodia) (31 Mar – 3 Apr)
  • The 1st monitor tour (18-24 Sept)
  • The Singha Amazing Golf Festival 2019 (Pattaya) (28 Sept – 1 Oct)
  • International Golf Travel Market (Marrakech) (11-14 Oct)
  • Friendly Golf Tour from Mie to Pattaya (26-30 Oct)
  • FAM trips for all markets to Mie & Gujo (2-8 Nov)
  • FAM trips for all markets to Mie & Wakayama (11-20 Nov)
  • Japan Golf Travel Mart and FAM trips for all markets to Mie & Shiga & Kobe, Harima and Okinawa (30 Nov – 10 Dec)

2018

  • Participated in Home Coming Thailand (Pattaya) (11-16 Mar)
  • Organized FAM trips for all markets and invited 17 companies (Sept – Mar)
  • Friendly Golf Tour from Mie to Pattaya (22-27 Oct)
  • Organized 1st IAGTO Japan Golf Toursim Convention (28 Sept -2 Oct)
  • Participated in The Singha Amazing Golf Festival 2018 (Pattaya) (15-18 Sept)
  • Attended North America Golf Tourism Convention (Oregon) (24-27 Jun)
  • Friendly Golf Tour from Pattaya to Mie (7-11 May)
  • Attended Asia Golf Tourism Convention (Manila) (22-24 Apr)

2017

  • Participated in Home Coming Thailand (Pattaya) (19-23 Mar)
  • Attended International Golf Travel Market (Cannes) (11-14 Dec)
  • Participated in The Singha Amazing Golf Festival 2017 (Pattaya) (23-27 Sept)
  • Friendly Golf Tour from Mie to Pattaya (11-15 Sept)
  • Friendly Golf Tour from Pattaya to Mie (16-20 May)
  • Attended Asia Golf Tourism Convention (Da Nang) (7-8 May)

2016

  • Exhibited Japan Golf Fair with EGA Thailand
  • Mie was chosen as the host destination for 1st ever IAGTO Japan Golf Toursim Convention (22 Mar)
  • Organized FAM trips for European & Australian markets and invited 14 companies (Sept – Mar)
  • Attended International Golf Travel Market (Mallorca) (14-17 Oct)
  • Friendly Golf Tour from Mie to Pattaya (30 Oct – 3 Nov)
  • Invited IAGTO top officals (11-14 Oct)
  • Participated in The Singha Amazing Golf Festival 2016 (Pattaya) (24-28 Sept)
  • Inspected Thai Golf Travel Mart (Pattaya) (25-29 Jul)
  • Friendly Golf Tour from Pattaya to Mie (19-24 Jun)
  • Attended Asia Golf Tourism Convention (Chiangmai) (24-27 Apr)

2015

  • Organized FAM trips for European markets and invited 8 companies (Mar)
  • Organized FAM trip for the East-coast Golf Course Management Association (EGA Thailand) and sealed MOU ( the Memorandum of Understanding on the Promotion of Regional Cooperation for Golf Tourism) between EGA and Mie (31 Jan – 4 Feb)
  • Attended International Golf Travel Market (Tenerife) (5-8 Oct)
  • Organized FAM trips for East-Asian markets and invited 65 companies (Sept-Mar)
  • Established (8 Jul)